Expert Google Business Profile Management for Your Agency Clients

Why Google Business Profile Matters

Google Business Profile (formerly Google My Business) is the cornerstone of local SEO. It’s the single most important factor in determining Map Pack rankings and local search visibility. When potential customers search for services in their area, the Google Business Profile is often their first impression of a business.

A fully optimized GBP doesn’t just improve rankings - it increases click-through rates, drives phone calls, generates direction requests, and ultimately brings more customers through the door.

Our GBP Optimization Approach

Comprehensive Profile Audit

Before making any changes, we conduct a thorough audit of the existing Google Business Profile. This includes reviewing:

• Business information accuracy and completeness
• Category selection and relevance
• Photo quality and optimization
• Review management and responses
• Q&A section activity
• Posts history and engagement
• Insights and performance metrics

Strategic Category Selection

Many businesses choose obvious primary categories but miss opportunities with secondary categories. We research competitor categories and identify the optimal category mix that balances relevance with ranking opportunity.

The right category selection can mean the difference between showing up for high-value searches and being invisible to potential customers.

Profile Optimization

With audit insights in hand, we optimize every element of the profile:

Business Information

• Accurate NAP (Name, Address, Phone) matching citations
• Optimized business description with strategic keyword placement
• Complete service/product listings with descriptions
• Appropriate attributes selected

Visual Content

• High-quality cover and profile photos
• Regular photo uploads showing products, services, and team
• Video content where appropriate
• Photo categories properly organized

Engagement Elements

• Opening hours and special hours maintained
• Q&A section populated with common questions
• Regular Google Posts scheduled
• Review response strategy implemented

Ongoing GBP Management

GBP optimization isn’t a one-time task. Google rewards active, engaged profiles with better visibility. Our ongoing management includes:

Weekly Google Posts

We create and publish Google Posts on a weekly schedule. These posts keep your clients’ profiles active and can be used to promote:

• Special offers and promotions
• Events and announcements
• New products or services
• Company news and updates
• Seasonal messaging

Posts are written to be engaging while incorporating relevant keywords naturally.

Q&A Monitoring

We monitor the Q&A section for new questions from potential customers and respond promptly. We also proactively populate the Q&A with commonly asked questions and SEO-optimized answers.

Review Management

Reviews are crucial for both rankings and conversion. We provide:

• Monitoring of new reviews as they come in
• Response templates for both positive and negative reviews
• Strategies for encouraging more reviews
• Reputation management guidance

Photo Updates

We recommend and upload new photos regularly to keep the profile fresh and engaging. This includes seasonal updates and new photos showcasing work, products, or services.

Reporting and Communication

Every month, you’ll receive a detailed GBP performance report including:

• Profile views and customer actions
• Search query performance
• Photo views and engagement
• Post performance metrics
• Review trends and sentiment
• Recommendations for improvement

All reports are white labeled and ready to share with your clients.

Who Should Use This Service?

GBP optimization is essential for any local business that wants to appear in Map Pack results. It’s particularly valuable for:

• Service area businesses (plumbers, electricians, HVAC, etc.)
• Retail locations and restaurants
• Professional services (doctors, lawyers, accountants)
• Multi-location businesses and franchises

If your clients have physical locations or serve specific geographic areas, GBP optimization should be a core part of their marketing strategy.

Get Started with GBP Optimization

Whether you need GBP optimization as a standalone service or as part of a comprehensive local SEO campaign, we’re here to help. Contact us to discuss your agency’s needs and how we can support your clients’ local visibility goals.